> 01 gtm & expansion
New markets are best entered with someone who knows them from the inside.
Whether you're a DACH startup heading to Spain and LATAM or a Spanish-speaking company expanding to DACH: I've founded, launched, and scaled on both sides, and I'll take you from market analysis to launch.
Expansion rarely fails because of the idea.
It fails when localization is not thought through holistically and goes no further than translation. Because channels work differently in the target market. Because pricing doesn't fit culturally, and because the right partners only show up after the false start.
How I work
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Market assessment
Target market analysis, competition, pricing logic, channel landscape. Result: a solid go/no-go foundation.
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GTM strategy
Positioning, localization (language, culture, channels), launch plan with milestones and KPIs.
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Execution & sparring
Implementation with your team: campaigns, partnerships, funnel. Weekly cadence, measurable goals.
Why me
Fiverr trusted me with the DACH region. Before that, I co-founded an e-commerce company in Mexico City and ran marketing for local brands. Business-fluent Spanish, partly based in Barcelona, network across DACH, Spain, and LATAM.