> digital strategy · gtm · ai

Growth isn't advised. Growth is built.

I help startups and companies open new markets, scale marketing, and put AI to productive use, strategic and hands-on. Ex-Fiverr Country Manager DACH, two-time founder, 10+ years between Berlin, Barcelona, and Mexico City.

> route: BER ⇄ BCN ⇄ MEX · status: building

BER · 16°C 14°C · MEX
Portrait of Florian Müller
> berlin · 52.52°N
> career
  • Fiverr · Country Manager DACH
  • The Platform Group · Portfolio Management
  • 2× founder (D2C)
  • IHK-certified: AI transformation
  • Frankfurt School of Finance & Management

> track record

Ten years, two continents, one pattern: execution.

  1. 2022–2025

    Country Manager DACH at Fiverr: regional GTM strategy, localization, and brand building for one of the largest freelance marketplaces in the world.

  2. 2025–2026

    Portfolio Manager at The Platform Group: growth roadmaps and KPI steering for nearly 30 e-commerce portfolio companies.

  3. 2015–2022

    Two D2C companies of my own (Mexico City and Berlin): built everything myself, from Shopify setup to paid media to fulfillment.

  4. Since 2016

    FM Consulting: GTM, marketing, and AI consulting for startups and mid-sized companies in DACH, Spain, and LATAM.

> on air

Appearances & Podcasts

I regularly speak about go-to-market, expansion, and AI. Here is a selection.

AI Can Get You to Market Faster. It Can't Read the Room
> podcast

AI Can Get You to Market Faster. It Can't Read the Room

The Multilingual Content Podcast

Thinking Beyond the Box: How to Amplify Human Creativity
> talk

Thinking Beyond the Box: How to Amplify Human Creativity

E-commerce Berlin Expo (EBE24)

> about

Banker. Founder. Country Manager. Builder.

Trained at DZ Bank, studied at Frankfurt School, then out of the suit and into practice: e-commerce founding in Mexico City, performance marketing in Berlin, country leadership at Fiverr. Today I bring it all together: strategy, marketing, and AI.

My story →

Florian Müller speaking at a conference in Berlin

Let's talk about your growth.

30 minutes, free, no slide-deck marathon: you bring your challenge, I bring a first honest assessment.

Book a call

florian@fmconsulting.live